my role: research, UX, fast prototyping, concept development
In 2017 I participated in the Hackathon organized by Dansk IT and I was part of a team of four creating a solution for the functionality of Virk.dk
The given task was to improve the user experience for the platform. The outlined focus was on navigation and quick access to information.
The user segment we had in focus were small to medium businesses that struggled with both having an overview over the entire process of administrating their own business, as well as finding all the relevant information at the right moment of the journey.
The aim we outlined was that we were to support business in their pursue of accessing necessary information in good time for them to adhere to mandatory deadlines. This was seen as the first step in improving the overall experience.
Based on the insights from the client and a speedy desktop research we began to outline the journey that a user would have to go through. We complemented that with the different other stakeholders what the user would need to interact with during this process.
We approached the task of filtering information in order to be able to extract the necessary one as fast as possible. We considered different ways of filtering and re-organizing the information. As we did not have direct access to users, we used our own network to find out additional information about the experience of interacting with the platform.
The biggest challenge was information architecture. While the information was spread around the platform and in different digital forms, a search box or filtering seemed to not provide enough access.
We outlined a way to deliver better overview and access to information through the use of staged information visualization and automatization in the shape of a bot. The information visualization was presented as a interactive page in which the user could reveal the steps and deadlines in the temporal order, while the bot helped with improving the navigation by using a natural language.
The solution was rewarded with 2nd prize at the Public Digitalisation Denmark conference in Aarhus in the same year.
The solution could have been improved further by providing a customized view of the journey as part of the user profile, delivering increasingly more precise information in order to complement the general overview.
